Wherefrom

Mercedes ran a really poor campaign called 'Nature or Nothing'.

They aligned themselves, a gas guzzling car company, with planet earth.

Despite the fact they were being sued for their carbon emissions.

So I took their poster and parodied it.

I showed my poster to my Creative Director.

His eyes went wide.

24 hours later, my posters were viewed over 7 million times.

And Mercedes actually pulled their campaign.

Noice.